The consumer goods market is an organized system in which consumer demand for goods / services meets producers' proposals. The consumer market is one of the fundamental structures of the national economy. It creates optimal conditions for the reproduction of products, ensures the effectiveness of commodity-market relations between economic agents, satisfies consumer demand in a competitive environment.
The consumer market is the central system of a market economy that promotes free trade at the local, regional and national levels.
The practice of consumer markets PM provides support in such areas as stall, the impact of e-commerce, supply chain management, regulatory compliance, data analytics and changing customer requirements.